“Verpackung mit Zukunft” will be committed to optimizing recyclability, and continuously improve the sustainability of the packaging industry, and promote circular economy.

These 7 member companies have realized the four foundations of circular economy operation in many fields-reduction, substitution, reuse and recycling. The establishment of a “Verpackung mit Zukunft ” this time hopes to promote sustainable innovation in packaging through joint efforts.

The members of the platform will try to establish a new cross-regional standard for sustainable packaging, so that people have a different understanding of plastics.

“We want to take responsibility and are seeking communication with all stakeholders. We are committed to achieving an effective circular economy, and the creation of the platform takes us an important step towards this goal.” Manfred Hackl, CEO of EREMA Group.

Stefan Englede, CEO of Engel, pointed out that plastic as a material is not a problem of environmental pollution, the key is how to handle and use plastic. He said that the current “design for recycling” and new digital technology are the focus of ENGEL’s research and development.

Coca-Cola Austria spokesman Philipp Bodzenta, for example, currently the Coca-Cola mineral water brand Römerquelle sold in Austria has been made of 100% renewable PET.

“Verpackung mit Zukunft” hopes to be positioned as a dialogue partner of government, science, non-governmental organizations and consumers, and to further promote people’s discussion on “packaging”.