Strong Impetus for Industry: High Propensity to Invest among the approx. 225,000 Trade Visitors from 165 Countries
 

Circular Economy is “Hottest Ticket” for the Global Plastics and Rubber Industries

K, the leading global trade fair for the plastics and rubber industry, has drawn to a close in Düsseldorf after eight days on Wednesday (23 October 2019). The 3,330 exhibitors from 63 nations proved impressively: plastics continue to be an innovative, indispensable, future-oriented material. But they also unanimously underscored the necessity of having operational circular economies along the complete material chain and to this end already presented concrete solutions. Companies struck a nerve with people with this focus because the approximately 225,000 visitors from 165 countries took great interest especially in recycling systems, sustainable raw materials, resource-saving processes. Furthermore, K 2019 was characterised by a high propensity to invest as before. The intention among the international trade audience to get perfectly geared up for the future with the latest technologies was clearly perceivable.
 

 “K 2019 came at precisely the right point in time. Its enormous importance for the sector is underpinned by its high acceptance levels all over the world. There is no other place the industry is represented so internationally and completely as here in Düsseldorf every three years,” says Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf, and explains: “Especially in times of great challenges, a platform like the K is indispensable. It provides guidance and perspectives, sets sustainable economic impulses, shows forward-looking trends and concrete approaches. The industry and its professional associations enjoyed the unique opportunity here to present sector-specific solutions and debate questions of socio-political relevance on a global scale. And they have capitalised on this opportunity outstandingly well.”
 

Ulrich Reifenhäuser, Chairman of the Exhibitor Advisory Board at K 2019, was absolutely delighted at K 2019 results: “The plastics and rubber industry succeeded in proving once again that plastics are not only very valuable materials with outstanding properties but also that this industry assumes responsibility along the entire value chain. The buzzwords at K 2019 “Reflect. Re-Think. Think Laterally. Think Afresh.” were mirrored 1:1 by exhibitors’ stands. Never before has the industry addressed an issue so unanimously and worked on solutions so consistently as is the case now in the fields of environmental compatibility, saving resources and avoiding waste. There is a spirit of new departures prevailing in the industry and current dynamics are overwhelming.”